SAN FRANCISCO, CA / ACCESSWIRE / October 12, 2021 / Constellation, a distributed infrastructure that connects big data and the blockchain, today announced the acquisition of Dor, a startup helping retail brands grow their businesses by enabling them to improve customer results through its data analytics solution that it enables them to better understand store traffic.
With the acquisition, Constellation will be able to capture and codify Dor’s extensive pedestrian traffic data and link this data to other large consumer data sets. Armed with this information, the company will be able to provide new insight into the buying behavior of millions of consumers without compromising privacy. By combining its existing mobile node infrastructure and Dor’s hardware, Constellation is poised to create the largest mesh network on the blockchain.
“Acquiring a data-driven hardware and software company will help us increase the networking value of Constellation,” said Ben Jorgensen, CEO of Constellation. “Dor, through its cutting edge technology, is delivering critical data enabling thousands of retail stores in the US and Canada to improve the customer experience and ultimately grow their business.”
“With this acquisition and the data we can get with Dor’s battery-powered and cellular-powered thermal sensors, we can add millions of monthly data points to our network,” said Jorgensen. “This acquisition is fueling our vision and goal of merging crypto companies with traditional companies,” he said.
Dor, a San Francisco-based start-up, will continue its retail operations while working with Constellation to develop new blockchain-focused products. Dor was founded in 2015 by two former Apple engineers and by leading venture capital firms such as Zetta Ventures, Bolt Ventures, BCV, Conductive Ventures, RevTech Ventures, Precursor Ventures and Vertex Ventures in seed and Series A rounds with a total investment funded by more than $ 15 million.
The story goes on
“Dor has tens of millions of data points per month,” said Michael Brand, CEO of Dor. “The data provided by Dor enables retailers to make changes to better optimize the performance of their stores. In a world where stores use endless experiments and tactics to increase sales, there is no way to determine exactly which methods will work if you don’t have the data that can support it. Constellation will help us streamline this data and explore new opportunities in the world of cryptocurrency and distributed ledger technology. “
A scalable blockchain model that supports a world of new applications
In contrast to blockchains such as Bitcoin and Ethereum, which face challenges in terms of scalability due to their linear networks, the Constellation network is based on a directed acyclic graph (DAG). The model forms a database of nodes in a decentralized grid structure that can process millions of data entries and grows exponentially as the amount of data increases.
With the combined growth of Constellation’s Hypergraph network and Dor’s hardware innovation, the acquisition lays the foundation for new developments in blockchain technology and integrations with real-world applications and a strengthened infrastructure.
More than 2,000 retailers rely on Dor technology to make actionable, data-driven decisions based on pedestrian traffic information. Dor’s thermal pedestrian counter counts store visitors’ heat signatures and is supported by its proprietary machine learning algorithms to maintain and increase accuracy rates. Dor’s sensor is a peel-and-stick solution that uses a cellular connection that makes installation easy and secure for both independent and corporate retailers. Dor’s thermal sensor tracks customers anonymously so there is no risk of compromising customer privacy.
The acquisition of Dor reflects Constellation’s vision of running a global mesh network on distributed devices. The acquisition of Dor will give Constellation the ability to use its technology in retail and open up the significant market size of brick and mortar stores by adding mobile transactional nodes to its network.
About Constellation Network, Inc.
Constellation Network is a framework that enables anyone to build and run a business on blockchain. Existing blockchain technology does not support the speed, scalability, and economic incentive required to build applications with robust business logic. Constellation is its own ecosystem consisting of Hypergraph – a contactless network with a reputation-based consensus mechanism, the peer-to-peer Stargazer Wallet, and a decentralized financial platform called the Lattice Exchange. Constellation’s L_0 State Channel Token Standard is an evolution of smart contracts that define the rules of any business while leveraging Constellation’s hypergraph, powered by rewards. $ DAG is the native cryptocurrency that runs on the Constellation Network.
Founded by former Apple engineers and funded by multiple VCs including Zetta Ventures, Bolt Ventures, BCV, Conductive Ventures, RevTech Ventures and Vertex Ventures during the Seed and Series A rounds, Dor is helping hundreds of brands run their store Increase performance with its simple data. Visualization and analysis solution with the world’s first battery-operated, thermal people counter. Dor customers can see the peak times of their business and optimize their workforce planning accordingly. You can also integrate Dor into your POS systems and view the conversion rates of your customers. In addition, Dor customers can measure their marketing effectiveness by associating the visitor frequency data with their marketing campaigns. More information is available at getdor.com.
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